For over a decade the mission of Daddy’s Tool Bag has been to build strong bonds between dads and their babies, providing education and products that engage dads from the very beginning. Dads who are involved with newborns are more likely to be continuous influences in their children’s lives as they grow.
The focus on newborn care is primarily on the mother—which makes sense because she gives birth to the baby and breastfeeds the baby. There is no doubt that being a mom is a big and important job!
But the business of newborn care has traditionally ignored dads—and dads are important too. Every baby deserves the best start in life, and having an active and involved dad is a key ingredient. There are tons of things that a man can do, but dads sometimes don’t know where to fit in when babies are small. The fact that all the hoopla, celebration, and marketing is aimed at moms doesn’t help. However, if dads are shown where and how they can be a part of their newborn’s life, and they’re given the right education to make them feel confident in being involved, they can begin a bond that will last a lifetime. The just need the right tools.